Seminar Barcelona Brand
The Barcelona City Council, with the collaboration of Barcelona Global, organized on June 15th the seminar "City Identity and Reputation for economic, social and cultural development". It marks an important step for establishing a brand agency to coordinate Barcelona's reputation, as the President of Barcelona Global affirmed in his institutional welcome, with the Deputy Mayor of Enterprise, Culture and Innovation Jaume Collboni.
The seminar had a fantastic master of ceremonies, Greg Clark, member of Barcelona Global and specialist in cities development. Moreover, Mateu Hernández, CEO of the association, moderated the panel "Building a Business Card for a City", and speakers representing Amsterdam, Stockholm, Tel Aviv, Berlin, Oslo, Vienna and Milan explained their success in establishing their identity and brand. What can we learn from their experiences?